LCB Advertising Guidelines

The following information is the applicable law further defined by rule as it relates to advertising. For more information, please contact the Oregon Landscape Contractors Board.

ORS 671.530 Licensing requirements; use of title; scope of landscape construction professional license.
(2) A person may not represent in any manner that the person is a landscape construction professional unless the person has a valid landscape construction professional license issued pursuant to ORS 671.560. The prohibition in this subsection includes, but is not limited to:
      (a) Using the title of landscape contractor, landscape construction professional, landscape gardener or landscaper or any other title using a form of the word “landscape” that indicates or tends to indicate that the person is a landscape construction professional; and
      (b) Using any sign, card or device that indicates or tends to indicate that the person is a landscape construction professional.
(4) A person may not advertise or represent in any manner that the person is a landscape contracting business unless the person has a valid landscape contracting business license issued pursuant to ORS 671.560. The prohibition in this subsection includes, but is not limited to:
      (a) Using the title of landscape business, landscaping business or landscape contracting business; and
      (b) Using any title, sign, card or device that indicates or tends to indicate that the person is a landscape contracting business.
 
OAR 808-003-0010
Written Advertising
(1) All written advertising, except telephone and internet directory line listings and uniforms, shall include the landscape contracting business license number.  The landscape contracting business license number in a written advertisement shall be capable of being read (legible) and clearly visible.
(2) Advertising shall include, but not be limited to:
(a) Newsprint classified advertising and newsprint display advertising for work subject to ORS 671.510 through 671.710;
(b) Telephone or internet directory space ads, display ads and line listings;
(c) Business cards;
(d) Business flyers;
(e) Business letterhead;
(f) Business signs at construction sites;
(g) Contracts and/or proposals;
(h) Vehicles and trailers with signage; and
(i) Websites.
(3) No person shall advertise under the heading of "landscape contractor" or any other heading that would lead any person to believe the business is a landscape contracting business in any advertising media unless the person holds an active landscape contracting business license.
(4) A landscape contracting business that holds a valid license shall not advertise for landscaping work outside the scope of the license.
(5) All written advertising on websites must include the landscape contracting business license number at least on the homepage, the footer of each page, or the contact us.
(6) Effective January 1, 2016, a vehicle sticker issued by the State Landscape Contractors Board does not constitute meeting the requirement to have the landscape contracting business license number on a vehicle.